Humanizing Business Analysis: Visualizing Meaning through Business Concept Maps

Business Analysis is the first link in the chain. Unfortunately many times it is also the weakest link. Probably because we have never considered the most important issue: Business Analysis is a people-oriented process. Why then do we behave like engineers with our UML diagrams and so forth? Furthermore, many people believe that Business Analysis is just a matter of describing the business as it is – which is completely wrong: Good Business Analysis is full of insight and is forward looking. The process itself can be meaningful, eye opening and creative. It is a learning process! Psychology and cognition are more important than logical completeness.

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